Marketing Psychology Sells in Supermarkets and Helps You Sell Your Home

Part of the Home Selling Guide by Jeanette Joy Fisher

"The secret of business is to know something nobody else knows."
- Aristotle Onassis

Take advantage of proven supermarket marketing psychology to sell your home.

Supermarkets spent millions of dollars researching marketing psychology and you can benefit from their findings.

Like most shoppers, you know that supermarkets deliberately stock temptations such as paperbacks, magazines, and candy near the checkout lines. Supermarkets place expensive items at eye level, lower-cost goods out of reach, and child magnets like sugar-coated cereal and eye-catching candy within reach of little arms.

Expert marketers don't stop with these marketing psychology tactics to get you to spend more time and extra money shopping. Throughout the store, supermarkets strategically arrange products on the shelves and use psychological tactics to tempt your senses like roasting chicken, baking bread or cookies, and a coffee bar.

Take advantage of these marketing masters tested strategies to turn home shoppers into buyers. Tempt shoppers to linger in your house and to connect to your house as their new home.

Marketing Psychology Tips for Home Sellers

1. Eye Candy Attraction = Curb Appeal

You need to capture home buyers' attention with colorful packaging. Think of the eye candy temptations like your front door curb appeal. Add color to your front door and plant colorful flowers. Hang refreshing green ferns in patios.

2. Cozy Coffee Rest Stop = Bond with Home

Notice all the mini coffee shops sprouting up in supermarkets? The idea, create a spot to stop and spend more time in the store, gives you more energy to shop longer. Also, you bond with the store as "your store" and tend to return instead of shopping the competition. Create a refreshing stop for home shoppers with a tall iced drink or cup of coffee. Get home shoppers to spend more time to bond with your house as "their home."

3. Music that Persuades = Connect with Home

Depending on your property and the target buyers' profile, play music that you know will make them feel at home. Slow music makes people walk slower so they take longer than the normal three to four minutes looking at a house. Music without words that your home shopper knows makes them sing along in their heads and makes them feel connected to the home.

4. Smell to Sell = Smells Like Home

Connect to all your buyers' senses. During summer's high temperatures, use fresh lemon and lime essential oils to make your house feel like a cooling respite from the heat. Add the oils to water and spray on carpets or in the air. Run a grapefruit rind through the garbage disposal. The natural air cleaner won't scent the air for long but it cleans up stale air in a closed up house. Avoid commercial artificial sprays because many people have allergic reactions. Home shoppers won't by a home that makes them sneeze!

5. Turn Down the Temperature = Feels Like Home

It's a strange fact: people like spaces cooler in the summer than they do in the winter. When you know buyers are on their way, lower the thermostat. The cooler your home feels, the happier your buyer feels.

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