Don’t Sell That Ugly House for Less!

Secrets of a Real Estate Investor

by Jeanette Fisher

Are you desperate to sell your home quickly? 

Don't be tempted by "We Buy Houses" or "Sell Your Ugly House in 9 days for Cash" ads.

These savvy real estate investors look for sellers under duress.  They make the money you earned for holding your home.  Investors only want to pay you up to seventy percent of the (low-end) market value.  Many investors who studied late-night infomercial real estate scams want you to be their bank and carry the financing.  

You do not need to be at the mercy of these scavengers.  Selling your home is stressful enough without worrying about getting a fair offer. 

As a real estate investor who looks for distressed houses with desperate sellers, I give you the following tips for getting fair market value for your home quickly. 

For Sellers with No Money to Spend:
 - Start at the street and clean up the weeds
 - Remove dead plants and trim overgrown limbs
 - Plant brown spots with cuttings of ground cover from friends  
 - Remove empty pots and containers or fill with cuttings
 - Wash the windows


 - Inside, take town tatty window coverings

 - Open window coverings, let the sunshine in

 - Air your home out 
Pack up personal effects -- family photos, memorabilia, piles of magazines
 - Get rid of excess furniture, especially pieces with holes
 - Hold a yard sale and use the money to buy flowers
 - After a thorough purging and cleaning, your shining home is ready to sell!

For Sellers with a Little Cash:
 - Spend your money wisely on improvements that make a difference in your net proceeds
 - Freshen paint
 - Fix everything you possibly can
 - Use Design and Marketing Psychology to stage your home

(c) Copyright 2005 Jeanette J. Fisher  All rights reserved.

Jeanette Fisher, Real Estate Investing and Design Psychology Professor, is the author of "Sell Your Home for Top Dollar - FAST!" Joy to the Home, Doghouse to Dollhouse for Dollars and other books.

Selling questions? Marketing Psychology? Colors to use? Visit

Ezine: Dollhouse to Dollars: Real Estate Investing Made Easy!


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