Discover how to create a
powerful real estate for sale sales flyer.
By
Jeanette Joy Fisher
Did you know that it is the
sales flyer that mostly sells a house? Get the edge you need to sell your home
for top dollar and sell your home fast by creating a dynamic sales flyer.
Most real estate agents use a format for making their flyers. They list
features, amenities, price, and contact information (usually with a big photo of
themselves).
Buyers do not care how beautiful your agent is! They want to know why your house
is better than every other house in the neighborhood. Buyers want to know what
your house can do for them!
If your home is listed, check
the flyer your agent made and see if you can jazz it up for sizzling impact.
Make sure all your amenities are listed. Our busy real estate agent made a flyer
for our home and forgot to list "Waterfront!"
There is one sales technique that most real estate agents ignore when they make
flyers—BENEFITS. Like the powerful sales letters you see on the Internet, create a
powerful sales flyer that tells the benefits to the buyer.
Check out this new flyer made after reading
Jeanette Fisher's Benefit-Driven
Sales Flyer Report.
The flyer, designed to attract first-time home buyers, helped sell the
house the day the flyer was printed.
Partial
Benefits List:
1. Enjoy Your Private Park-Like Garden
2. Get the Space You Need to S p r e a d Out
3. Live in a Romantic Hideaway
4. Sleep without Traffic Noise
5. Walk to Schools, Parks, & Shopping
6. Get the Sellers to Pay Your Closing Costs
7. Buy with No Money Down
8. Move in without Having to Paint or Fix a Thing
9. Swim in Your Private Lagoon
10. Enjoy Your Personal Luxury Spa
You
only have one chance to make a great first impression. Your sales flyer
needs to make sure your potential buyers don't overlook your home.
"It's better to be looked over than
overlooked!" -Mae West
Do
you see a pattern?Action verb with benefit to the buyer followed by
feature.
After
you make your list of benefits and features, take a
photograph of your home with the entrance as the focal
point. Cut out any surrounding homes or ugly trash cans.
Make sure no cars are parked in the way.
Put your major benefit as
the heading above the photograph and the next important benefit
under the photograph in bold, big type.
Next, list your benefits
and features. At the bottom, give the other important
information like a list of bedrooms, number of bathrooms,
garage, etc. Leave room for another feature, such as great
financing to make bold and big. Put your phone number on the
bottom so it is easy to find.
Jeanette Fisher's
