Introduction
1.
Using Psychology to Sell Your Home
Buyer’s Psychology · Quick
Overview of Selling Process
2. Fast Staging Tips
No-Money Changes · A Little
Cash for Big Returns
3. Practical Preparations
Space Psychology · Plan for
"Love at First Sight"
4. How Design Psychology Sells
Know Your Target Buyers ·
Enticing Buyers’ Senses
5. Exterior Design Psychology
Effects of Landscaping ·
Colors for Your Target Buyers
6. Color Psychology for Interior Design
Emotional Impact of Color ·
Selling with Color
7. Design Strategies to Sell the Interior
High-End Results for Pennies
· Designer Touches
8. Interior Redesign Room by Room
The Four R’s of Makeovers ·
Design Details
9. Make Showing a Joy for Buyers
Home Staging with Design
Psychology · Vacant Houses
10. Ready to Sell Your Home
Selling by Owner · How to
Find a Great Listing Agent · Why You Need a Lender to Sell
11. Marketing Psychology Strategies
Selling the Emotional
Benefits · Advertising for Results
12. Cautions · Contracts
·
Complications
Appendix
·
Glossary
·
Index